An agency built from the dealer side of the desk.
Pacecar Digital was started to give dealers the kind of search and social work the biggest groups get, run by people who understand how a store makes money.
Why we exist
Dealers spend real money on digital and too often get reports built to make the agency look good. Impressions go up, the desk doesn't feel it, and nobody can say which ads sold cars.
We built Pacecar Digital around the opposite idea: measure what the store measures, own nothing the dealer should own, and put every dollar where the inventory and the service lane need it.
The name comes from the car that leads the field and sets the speed for everyone behind it. That's the job: help your store set the pace in its market.
What we believe
The principles behind every account.
Measure what the desk measures
Cost per lead, appointments and cost per sale come first. Everything else is supporting detail.
The dealer owns the accounts
Ad accounts, analytics and data stay in your name, always.
Compliance isn't optional
Advertised prices, disclaimers and co-op rules are part of the build, not an afterthought.
Do the work in-house
No resold platforms or black-box packages. You see what we see.
See where your digital budget is going.
A free audit of your Google Ads, Meta, GA4 and Business Profile, with the three changes we'd make first.