Know which ads sold cars.
Every channel we run depends on measurement. We set up GA4, Tag Manager, call tracking and CRM match-back so a lead from an ad and a sale on the desk end up in the same report.
The problem we fix
Double-counted conversions, missing phone leads and tracking broken by a website update are the most common problems we find. When the data is wrong, the ad platforms optimize toward the wrong thing, and so do you.
Fixing measurement is usually the first win in a new account, because it changes every decision after it.
What's included
Scoped to your store in the audit. Nothing here is an upsell.
GA4 and Tag Manager
A clean container, the right events and conversions, and your team's access documented.
Conversion definitions
Form, chat, call and scheduler conversions defined once and used the same way in Google, Meta and your reports.
Call tracking
Dynamic number insertion so calls are credited to the right channel without breaking your listings.
CRM match-back
Leads matched to sold deals so cost per sale is real, not modeled.
Offline conversion import
Sales and appointments sent back to Google Ads and Meta so the platforms learn which leads were worth it.
Data handling
Lead data handled with dealership privacy obligations in mind, including the FTC Safeguards Rule, with access limited to people who need it.
How we run it
The same three steps on every account, so you always know what happens next.
Audit
We test every form, chat and call path on your site and compare platform numbers against your CRM.
Rebuild
Tags, conversions and call tracking rebuilt and documented, with a test plan your website provider can repeat after updates.
Verify
Monthly reconciliation between ad platforms, GA4 and your CRM.
What you'll see in your report
Questions dealers ask
Which CRMs can you match back to?
Most dealer CRMs can export leads and sold deals. We work from those exports or from direct integrations where they exist.
Will call tracking hurt our local SEO?
Not when it's set up correctly. We keep your main number on your listings and use dynamic numbers on your website only.
Do we own the tracking setup?
Yes. Your GA4, Tag Manager and call tracking accounts stay in your name.
See where your digital budget is going.
A free audit of your Google Ads, Meta, GA4 and Business Profile, with the three changes we'd make first.