Search, social and the technology to close.
Seven services we run in-house, plus lead response, reputation, retention and inventory technology powered by DAS Technology. One plan, one strategist, one monthly scorecard.
Run in-house by Pacecar
Our team builds and manages these in accounts you own. Most stores start with Google Ads, inventory ads and tracking.
Google Ads managementSearch, Performance Max and vehicle listing ads built around your inventory.
Vehicle listing and inventory adsYour actual cars in Google and Meta, from your live feed.
Dealership SEOTechnical fixes, model and service pages, and AI search visibility.
Google Business Profile and localSales, service and parts listings that win the map.
Meta advertisingFacebook and Instagram ads with leads that reach your CRM.
Service and parts marketingSearch, local and social built to fill service bays.
Tracking and attributionGA4, call tracking and CRM match-back done right.Powered by DAS Technology
Pacecar runs your search, social and measurement in-house. For lead response, reputation, customer data, inventory distribution and streaming TV, we bring in DAS Technology, the award-winning dealer software company trusted by thousands of dealerships and approved in major OEM programs. You get one plan and one strategist from Pacecar. The technology is delivered, supported and billed by DAS Technology at its standard pricing, with no markup from us.
What every account gets
Whatever mix of services you choose, these come standard.
Accounts in your name
Google Ads, Meta, GA4 and Business Profile stay yours. We work with manager access.
A named strategist
One person who knows your store, your inventory and your goals, and answers the phone.
Monthly scorecard
Cost per lead, appointments and cost per sale, in one page your desk will read.
Weekly optimization
Search terms, budgets, feeds and creative worked every week, not once a quarter.
See where your digital budget is going.
A free audit of your Google Ads, Meta, GA4 and Business Profile, with the three changes we'd make first.