Fill the service lane between sales.
Fixed ops carries a dealership through slow sales months, but it usually gets whatever budget is left over. We give service and parts their own campaigns, their own budget and their own reporting.
The problem we fix
Service marketing too often means a coupon page and a mailer. Meanwhile, independent shops and quick-lube chains are buying the searches your customers make when a warning light comes on.
Your customer base is your advantage. We help you reach them, and the people who don't know your shop yet, at the moment they need work done.
What's included
Scoped to your store in the audit. Nothing here is an upsell.
Service search campaigns
Campaigns for the jobs you want more of, from oil changes and tires to diagnostics and brakes.
Service department profile
A Google Business Profile for service with accurate hours, services listed and reviews managed.
Online scheduling tracking
Appointments booked through your scheduler tracked back to the campaign that drove them.
Retention and win-back
Meta and search campaigns aimed at customers who haven't been in for a while, where you have consent.
Seasonal pushes
Tire, battery and weather-driven campaigns timed to your market.
Parts and accessories
Campaigns for wholesale and retail parts where your parts department wants the business.
How we run it
The same three steps on every account, so you always know what happens next.
Scope
We agree on which service lines and parts categories to grow, and what a booked appointment is worth to you.
Launch
Service search, local and social campaigns with their own budget, separate from sales.
Report
Booked appointments and calls to service, by campaign, every month.
What you'll see in your report
Questions dealers ask
Can you connect to our service scheduler?
We work with most dealership scheduling tools to track bookings. The audit confirms what's possible with yours.
Will service campaigns take budget from sales?
No. Fixed ops gets its own budget line so you can see exactly what it costs and returns.
Do you handle direct mail?
No. We focus on search and social, where we can track results to the appointment.
See where your digital budget is going.
A free audit of your Google Ads, Meta, GA4 and Business Profile, with the three changes we'd make first.