Our strategy. Their technology. One plan.
Pacecar runs your search, social and measurement in-house. For lead response, reputation, customer data, inventory distribution and streaming TV, we bring in DAS Technology, the award-winning dealer software company trusted by thousands of dealerships and approved in major OEM programs. You get one plan and one strategist from Pacecar. The technology is delivered, supported and billed by DAS Technology at its standard pricing, with no markup from us.
Who does what
Clear lines, so you always know who to call and what you're paying for.
Pacecar
Runs Google Ads, vehicle listing ads, SEO, Google Business Profile, Meta and tracking in-house. Builds your plan, recommends the right DAS Technology solutions, coordinates setup, and reports everything in one monthly scorecard.
DAS Technology
Delivers, supports and bills its technology directly: lead response and chat, reputation and AI search, customer data and retention, inventory distribution, and streaming TV. A DAS Technology specialist supports your account alongside us.
Your store
A local DAS Technology partner in Indianapolis at no extra cost. One strategy, one point of contact, DAS pricing with no markup, and no gaps between the vendor who brings the shopper in and the one who follows up.
Why DAS Technology
We looked at the dealer technology market and chose the partner with the track record to back our work.
Built for dealers
Trusted by thousands of dealerships and working with many of the largest automakers.
OEM-approved and co-op eligible
Approved in major OEM programs, so many solutions qualify for co-op reimbursement. Ask us about your brand's program.
Award-winning technology
A multi-year Dealers' Choice Award winner, with Power AI Search named Best New Product for Dealers at NADA 2026.
Integrated with your systems
Connects with the major dealer CRM and DMS platforms your store already runs on.
Powered by DAS Technology
Five areas where we bring in DAS.
Partnership questions
Who do we sign with and pay?
DAS Technology contracts and bills you directly for its technology. Pacecar contracts and bills separately for the services we run in-house.
Does Pacecar mark up DAS Technology's pricing?
No. You pay DAS Technology's standard pricing, billed directly by DAS, and you won't find it cheaper buying direct. DAS pays Pacecar a partner referral fee, so having us as your local partner to choose, set up and manage the technology alongside your plan costs you nothing extra.
Who do we call with a problem?
Call Pacecar first. We know your plan and will coordinate with DAS Technology's support team on anything related to their technology.
Can we buy DAS Technology without Pacecar services?
Yes. We'll help you choose and set up the right solutions either way, and we're happy to show you what else we'd recommend.
Is DAS Technology co-op eligible?
Many DAS Technology solutions are approved in major OEM programs and eligible for co-op reimbursement. Eligibility depends on your brand's program, so we confirm it before you commit.
See where your digital budget is going.
A free audit of your Google Ads, Meta, GA4 and Business Profile, with the three changes we'd make first.