Put your inventory everywhere shoppers scroll.
Pacecar runs your Google and Meta inventory ads in-house. DAS Technology takes your vehicles further: VIN-specific ads on the Microsoft network, TikTok and automotive marketplaces, plus opt-in conquest email, all synced to your live feed.
Billed directly by DAS Technology at its standard pricing, with no markup. Scoped, coordinated and reported by Pacecar at no extra cost. How the partnership works
The problem we fix
Google and Facebook get most dealers' inventory budget, and for good reason. But a lot of shoppers search on Bing, spend their evenings on TikTok, or browse marketplaces, and most of your competitors aren't showing up there.
More places, same inventory feed. Extending your VINs to these channels reaches shoppers your competitors are missing, without another system for your team to manage.
What's included
Delivered by DAS Technology and scoped to your store by Pacecar.
Microsoft Automotive Network
VIN-specific ads across Bing, Yahoo and Microsoft's automotive network.
TikTok inventory ads
Video ads featuring your actual vehicles, reaching younger buyers who don't start on traditional search.
Marketplace listings
Your inventory on automotive marketplaces and listing sites that shoppers already trust.
AI video ads
Inventory photos turned into short, feature-focused video ads at scale.
Conquest email
Opt-in email campaigns to in-market shoppers who aren't your customers yet, for sales and service.
Daily feed sync
Prices, photos and availability kept current across every channel from the same feed Pacecar uses for Google and Meta.
How it works
Pacecar scopes it and keeps it tied to your plan. DAS Technology's team sets it up and runs the technology.
Scope
We look at where your market shops and recommend which channels to add beyond Google and Meta.
Launch
DAS Technology connects your inventory feed and launches the campaigns.
Report
VDP views and leads by channel go into your monthly Pacecar scorecard, next to your Google and Meta results.
What you'll see in your report
Questions dealers ask
Does this overlap with your Google and Meta work?
No. Pacecar runs Google vehicle listing ads and Meta inventory ads in-house. These channels extend your reach beyond them.
Is TikTok worth it for a dealership?
For stores that want younger buyers, yes. Few dealers advertise inventory there, so there's less competition for attention.
Who do we pay, and is there a markup?
DAS Technology contracts and bills you directly at its standard pricing, the same price you'd pay buying direct. Pacecar adds no markup and charges nothing extra to set it up and manage it alongside your plan.
Works well with
See where your digital budget is going.
A free audit of your Google Ads, Meta, GA4 and Business Profile, with the three changes we'd make first.