Sell the next car to the customer you already have.
Your DMS is full of owners who are in equity, due for service or near the end of a lease. DAS Technology's CDXP turns that data into timely, personal offers across sales and service.
Billed directly by DAS Technology at its standard pricing, with no markup. Scoped, coordinated and reported by Pacecar at no extra cost. How the partnership works
The problem we fix
Most stores spend heavily to find new shoppers while their own customer list sits untouched. Owners drift to independent shops for service and trade in at a competitor because nobody reached out at the right moment.
Your best prospects already bought from you once. The data to find them is in your systems. The hard part is acting on it consistently, which is what this platform automates.
What's included
Delivered by DAS Technology and scoped to your store by Pacecar.
Customer data platform
Sales, service and marketing data unified in one place, with AI identifying who is ready for their next purchase or visit.
Equity and trade-in offers
Personalized videos showing owners their equity position and a trade-in value, using current market data.
Lease and finance targeting
Owners approaching lease end or a better finance position identified and contacted automatically.
Service and recall messaging
Service reminders, declined-work follow-up, and recall and warranty notices sent when they matter.
Vehicle Smart Score
A personal vehicle health dashboard for each owner, showing service, recall and maintenance status.
Sales alerts
Your team is alerted when a service customer looks sales-ready, with the right offer already triggered.
How it works
Pacecar scopes it and keeps it tied to your plan. DAS Technology's team sets it up and runs the technology.
Scope
We identify the retention opportunities worth the most to your store: equity, lease maturity, service defection or recalls.
Launch
DAS Technology connects your DMS and CRM, cleans and validates the data, and activates the campaigns.
Report
Service visits, equity deals and retention results go into your monthly Pacecar scorecard.
What you'll see in your report
Questions dealers ask
Is our customer data secure?
DAS Technology connects through secure integrations and is approved by major OEM programs. We review data handling, including the FTC Safeguards Rule, during scoping.
Which DMS does it work with?
DAS Technology integrates with the major dealer DMS and CRM platforms. We confirm your setup before anything launches.
Who do we pay, and is there a markup?
DAS Technology contracts and bills you directly at its standard pricing, the same price you'd pay buying direct. Pacecar adds no markup and charges nothing extra to set it up and manage it alongside your plan.
Works well with
See where your digital budget is going.
A free audit of your Google Ads, Meta, GA4 and Business Profile, with the three changes we'd make first.