How we work with your store.
A fixed process, clear ownership and one report your desk will actually read. Here's what working with us looks like from the audit onward.
From audit to running
The first 30 days are about fixing the foundation. After that, it's weekly work and monthly accountability.
Audit
We review your ad accounts, analytics, feeds and profiles and deliver a written summary of what's working, what's wasted and what we'd change first.
Rebuild
Account structure, inventory feeds, conversion tracking and CRM lead routing rebuilt, tested and documented.
Run
Search terms, budgets, feeds, creative and audiences worked weekly, with a monthly review of results against your goals.
What we'll ask you for
Onboarding goes as fast as access does. This is the list we send on day one.
Ad account access
Manager access to your Google Ads and admin partner access in Meta Business Manager. If you don't have accounts, we create them in your name.
Analytics and tags
Admin on GA4 and publish access to Google Tag Manager, or your website provider's contact to add ours.
Inventory feed
The feed URL or export from your website or inventory provider, updated at least daily.
CRM lead routing
The lead email or ADF address your CRM accepts, and a monthly export of leads and sold deals for match-back.
Business Profiles
Manager access to your sales, service and parts Google Business Profiles.
OEM and co-op details
Your brand's program guidelines and co-op contacts, if you're a franchise store.
How we stay accountable
The standards that apply to every account, whatever the size.
Your accounts, your data
Everything is built in accounts you own. If you leave, you keep the history and the results.
One strategist, one number
A named strategist who knows your store, reachable by phone and email.
Monthly review
A one-page scorecard and a call with your GM or marketing lead to agree next month's priorities.
Straight answers
If a channel isn't working for your store, we'll say so and move the money.
Reports your desk will actually read
One page, every month, in the numbers you already manage the store by. Impressions and click-through rate live in the appendix.
- Cost per lead and cost per saleMatched against your CRM, not estimated from clicks.
- Appointments setFrom form, chat and phone leads, by campaign.
- VINs that got the attentionWhich units drew VDP views, and which aged units need a push.
Top VDPs this month
See where your digital budget is going.
A free audit of your Google Ads, Meta, GA4 and Business Profile, with the three changes we'd make first.