Put your inventory on the TV they actually watch.
Your market is watching streaming, not cable. DAS Technology's streaming TV ads, powered by Amazon, put full-screen video of your actual inventory in front of in-market car shoppers during the shows, movies and live sports they stream.
Billed directly by DAS Technology at its standard pricing, with no markup. Scoped, coordinated and reported by Pacecar at no extra cost. How the partnership works
The problem we fix
Traditional TV buys are expensive, broad and hard to measure, and a growing share of households no longer watch cable at all. Most dealers either overpay for linear TV or skip the living room entirely.
Streaming TV fixes the targeting problem. Ads run full-screen on the big screen, but only to households that look like car buyers in your market, and the video can feature the vehicles on your lot today.
What's included
Delivered by DAS Technology and scoped to your store by Pacecar.
Amazon-powered targeting
In-market vehicle audiences built from Amazon's shopper data, targeted by location so you only pay for your market.
Live inventory in the ad
Your current vehicles and pricing pulled into the video creative automatically, so the ad matches the lot.
Big-screen reach
Full-screen, non-skippable ads across major streaming apps on smart TVs, Fire TV, Roku, Apple TV and other connected devices.
Shows, movies and live sports
Placements during premium on-demand content and live sporting events, in brand-safe environments.
Follow-up retargeting
Households that saw your TV ad reached again online, so the next step is a visit to your website.
Creative production
Video spots produced for streaming, with talent, editing and rights handled.
How it works
Pacecar scopes it and keeps it tied to your plan. DAS Technology's team sets it up and runs the technology.
Scope
We decide together where streaming fits in your budget, which audiences and zip codes to target, and what the ad should sell.
Launch
DAS Technology produces the creative, connects your inventory feed and launches the campaign on Amazon's streaming network.
Report
Completed views, website visits from viewers and results by audience go into your monthly Pacecar scorecard.
What you'll see in your report
Questions dealers ask
Which apps and channels will our ads run on?
Placements run across Amazon's streaming network and partner apps on connected TVs. We confirm the current app list and any specific channels for your campaign during scoping.
Is this better than local cable TV?
For most dealers, yes. You reach the households most likely to buy in your market, the ad can show your real inventory, and you can see what happened after it aired.
Who do we pay, and is there a markup?
DAS Technology contracts and bills you directly at its standard pricing, the same price you'd pay buying direct. Pacecar adds no markup and charges nothing extra to set it up and manage it alongside your plan.
Works well with
See where your digital budget is going.
A free audit of your Google Ads, Meta, GA4 and Business Profile, with the three changes we'd make first.