Book a free audit

Facebook and Instagram that produce appointments, not likes.

We run Meta campaigns for dealers built around your inventory, your service lane and your CRM. Leads land where your BDC works them, and we report on the ones that became appointments.

Couple on a couch at night scrolling vehicles on a phone

The problem we fix

Dealer social ads often run on boosted posts, generic audiences and lead forms that email a mailbox no one watches. The cost per lead looks fine until you check how many turned into a showroom visit.

We measure Meta the same way we measure search: by what happens after the lead.

What's included

Scoped to your store in the audit. Nothing here is an upsell.

Automotive inventory ads

Your vehicle catalog used to show shoppers units that match what they've browsed.

VDP retargeting

Shoppers who viewed vehicles on your site brought back with the same or similar units.

Lead forms into your CRM

Instant forms delivered to your CRM in the lead format it expects, with a test lead before anything goes live.

Service and retention campaigns

Service specials, seasonal campaigns and win-back audiences built from your customer lists where you have consent.

Conversions API

Server-side events set up alongside the pixel so Meta can optimize on real results despite browser tracking limits.

Special ad category rules

Finance and lease offers built within Meta's special ad category restrictions for credit-related ads.

How we run it

The same three steps on every account, so you always know what happens next.

First

Set up

Business Manager access, pixel and Conversions API, catalog and CRM lead delivery checked end to end.

Then

Launch

Inventory, retargeting and service campaigns, each with its own budget and goal.

Ongoing

Optimize

Weekly creative and audience work, with lead quality reviewed alongside your BDC.

What you'll see in your report

Cost per leadBy campaign and lead type.
Lead to appointment rateFrom your CRM, not Meta's dashboard.
FrequencySo your market isn't seeing the same ad fifteen times.
Catalog performanceWhich units draw clicks from social.

Questions dealers ask

Do we have to post organic content too?

No. We manage paid media. We're happy to coordinate with whoever handles your organic social.

Why can't we target by age or ZIP code on finance ads?

Meta classifies credit and financing offers as a special ad category, which limits targeting options. We build campaigns that work well within those rules.

Can you use our customer list?

Yes, for customers who've given you permission to contact them, uploaded securely and handled in line with your privacy obligations.

See where your digital budget is going.

A free audit of your Google Ads, Meta, GA4 and Business Profile, with the three changes we'd make first.

Book a free audit