Paid search that follows your inventory.

We build and run Google Ads, from search to Performance Max, the way a good desk manager would run a deal: every dollar tied to a make, model, condition or service line you actually sell, and every lead traced back to what it cost.

Book a free audit

Marketing dashboard with charts on a monitor in a brick office

The problem we fix

Most dealer Google Ads accounts we audit were built once and left alone. Campaigns overlap and bid against each other, broad match spends on searches you'd never pay for, and Performance Max runs without a clean inventory feed or conversion signal to learn from.

The fix isn't more budget. It's structure that mirrors how your store sells cars, conversion tracking the algorithm can trust, and someone in the search terms every week.

What's included

Scoped to your store in the audit. Nothing here is an upsell.

Search by make, model and condition

New, used and certified campaigns split so budget follows margin and days' supply, not whatever gets the cheapest click.

Performance Max with your feed

PMax asset groups by condition and model line, with your inventory feed attached, brand exclusions in place and conversion goals that only count real leads.

Brand defense and conquest

Protect your dealership name at a low cost per click, and conquest competitor terms where your OEM and state rules allow it.

Service and parts search

Separate campaigns and budgets for fixed ops so service searches never compete with sales for the same dollars.

Weekly search-term work

Negatives added, match types tightened and wasted queries cut every week, not once a quarter.

Budget pacing to month-end

Spend paced daily against your monthly number so you don't go dark on the 24th or leave money unspent.

How we run it

The same three steps on every account, so you always know what happens next.

First

Audit

We pull 90 days of search terms, conversions and spend, and show you exactly where money went that never had a chance to sell a car.

Then

Rebuild

We restructure campaigns around your inventory and brand, fix conversion tracking and import offline sales where your CRM allows it.

Ongoing

Run

Weekly optimization, monthly review, and campaigns that shift as your inventory mix and aged units change.

What you'll see in your report

Cost per leadBy campaign, with form, chat and calls counted separately.

Lead to appointment rateMatched against your CRM so we optimize for shoppers who show up.

Brand impression shareHow often you own the top of the page for your own name.

Spend by departmentNew, used and service, against the budget you set.

Questions dealers ask

Should we run Performance Max or search?

Both, with guardrails. Search captures shoppers who know what they want. Performance Max, fed by your inventory and clean conversion data, finds the rest. Without brand exclusions and good tracking, it mostly takes credit for sales you'd have made anyway.

Can campaigns stay co-op compliant?

Yes. We build to your OEM's brand, pricing and disclaimer requirements and keep the documentation co-op submissions ask for. See our co-op page for how we handle it.

How much should we spend?

It depends on your market, inventory and goals. The audit gives you a recommended budget by department, with the reasoning, before you commit to anything.